How to Write a Blog Title

How to Write a Blog Title

Coming up with a great blog title might feel tricky now, but there are lots of simple ways you can create the perfect title while encouraging people to click on your posts. The most important thing is to make sure your title reflects what your post is about so your readers aren't disappointed. If you focus on choosing impactful words and come up with several different options, you'll be on your way to a great title.

Method 1 of 3:
Selecting Your Title Words

1
Describe what your blog post talks about and what readers will get from it. Since the title is the first thing that readers will see when your article link pops up, it’s important to make it clear what the post is about so that they know whether they want to click on it or not. Briefly explain what you’ll be talking about and how it could help your readers. [1] X Research source For example, you might title it, “Here’s How I Paid Off My Student Loans.”
2
Include SEO keywords so your post shows up in search results. SEO, or search engine optimization, keywords are words that represent what your blog post is about. These terms are what readers will most often type into the search engine to pull up your article. [2] X Research source For instance, if your post explains how to bake chocolate chip cookies, you might use keywords like “chocolate chip cookies,” “recipe,” bake,” or “easy.”
3
Add power words to your title to spark people’s interest. Power words are words that catch people’s attention and make them curious enough to click on your post. These could be words like “exclusive,” “proven,” or “mind-blowing.” Look up a full list of power words you can use in your title online. [3] X Research source Other examples include “bargain,” “don’t miss out,” and “little-known.” Power words will often make your reader feel like they’re getting a great deal or secret piece of information that’s super helpful.
4
Type your blog post topic into an online search engine to learn from others. This will show you what other people have titled their blog posts about similar subjects so you can see which pop up first and what phrasing they use. Jot down a few key words that you see to help you brainstorm for your own title. [4] X Research source You might type, “blog posts about gardening” and see what comes up. Pay attention to which titles grab your attention and make you interested enough to click on the blog.
5
Think about what your reader might type in if they wanted to find your post. Pretend you’re a potential reader of your blog who wants to find out information about upcycling old items at home. Think about what they would type into a search engine to find their answer, such as “home decor upcycling ideas” or “DIY household recycling.” [5] X Research source
6
Use online tools to make creating a great title easier. Google AdWords is the most popular tool for this because it helps you choose the best keywords based on how much they’re searched. There are also tools that will help you create your own title by having you type in some keywords about your topic to generate some ideas for you. [6] X Research source Headline Analyzer is a great tool for checking several different aspects of your title like the word count, number of power words, or how it will show up in search results. Type “blog title tools” into an online search engine to find lots of tool options.
7
Make a list of 5-10 blog title ideas to choose the best one. Instead of just using the first title you think of, jot multiple ones down. This helps you brainstorm, and each new title idea will likely lead you to an even better one. [7] X Research source Once you’ve written down at least 5 potential titles, choose the one you think speaks to your readers the most.
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Method 2 of 3:
Choosing an Approach

1
Start your blog title with a number to catch people’s attention. People gravitate most towards numbers in titles because it shows them how much information they’ll be getting. Add a number to your blog title telling readers how many tidbits of information or advice you’ll be giving them so they’ll want to read your article. [8] X Research source For example, you might title your blog, “5 Ways to Upgrade Your Kitchen on a Budget” or “30 Books You Should Read This Year.”
2
Create a ‘How to’ title to tell people what you’ll teach them. Starting your blog title with ‘How to’ tells your readers that you’ll teach them how to do something that they might not already know how to do. It’s a straightforward title that captures readers’ attention with the promise of information. [9] X Research source You might title your blog post, “How to Grow Healthy Basil” or “How to Create a Summer Wardrobe.”
3
Turn your blog title into a question to draw readers in. Creating a blog title that’s in a question format makes your reader think and wonder what the answer will be. Your title might be, “Are You Tired of Overpaying for Insurance?” or “Bored with Your Blog? I’ll Tell You How to Liven It Up.” [10] X Research source Another example might be, “What Ingredients Make the Best Cake?”
4
Begin your title with “Where,” “What,” or “Why” to spark interest. These question words lead the reader to information in a very simple and clear way by telling them exactly what knowledge they’ll get out of the blog post. You might title your post, “Where You Should Be Shopping for Groceries” or “Why You Should Read More.” [11] X Research source Another title might be, “What You Can Do to Start Saving Money.”
5
Offer expert advice to tell the readers they’re getting the best information. If you’re writing a blog post about something you’re an expert on or have thoroughly researched, mention your superior knowledge of the subject in the blog title. This tells readers that they’re getting the most reliable and useful information from a trusted source. [12] X Research source For instance, you might title your post, “This Is What Experts Have to Say About How to Be Successful in Online Dating.”
6
Begin a title with “A Guide To” to tell readers you'll help them. This is a great way to summarize what your blog post is about in an engaging way. You might title your post, “A Guide to Choosing a Dog” or “A Guide to Selling Your Home.” Make sure the information in your post is written in a sequential and helpful order so it makes the most sense. [13] X Research source Another example might be, “A Guide to Teaching Your Child How to Ride a Bike.”
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Method 3 of 3:
Punctuating and Capitalizing the Title

1
Keep the title 8 words or less if possible. Keeping your blog title short will help ensure that all of the words show up when the article is searched. If your title is super long, it’ll be cut off in search results and your readers won’t know exactly what the blog is about. [14] X Research source It’s also a good idea to make your title 70 characters or less.
2
Capitalize the first letter of each word in your title. While there are exceptions to this rule, like “a” or “the,” most of the words in your blog title should be capitalized. This makes the wording stand out and appear important so your reader is more likely to pay attention to it. [15] X Research source If you’re not sure which words to capitalize and which to leave in lowercase, use an online title converter that will show you which words in your title should be capitalized.
3
Use colons, hyphens, or parentheses to create pauses or emphasis. Even though your title doesn’t need punctuation at the end of it like a period, it can still benefit from colons, hyphens, parentheses, and brackets. Use these to show a quick pause in the title or include additional information. [16] X Research source For example, you might write a title that says, “9 Ways to Get More Instagram Likes (And More Subscribers).” Another idea might be, “Job Searching: Ways You Can Make Yourself Stand Out.”
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Method 1 of 3:
Selecting Your Title Words

1
Describe what your blog post talks about and what readers will get from it. Since the title is the first thing that readers will see when your article link pops up, it’s important to make it clear what the post is about so that they know whether they want to click on it or not. Briefly explain what you’ll be talking about and how it could help your readers. [1] X Research source For example, you might title it, “Here’s How I Paid Off My Student Loans.”
2
Include SEO keywords so your post shows up in search results. SEO, or search engine optimization, keywords are words that represent what your blog post is about. These terms are what readers will most often type into the search engine to pull up your article. [2] X Research source For instance, if your post explains how to bake chocolate chip cookies, you might use keywords like “chocolate chip cookies,” “recipe,” bake,” or “easy.”
3
Add power words to your title to spark people’s interest. Power words are words that catch people’s attention and make them curious enough to click on your post. These could be words like “exclusive,” “proven,” or “mind-blowing.” Look up a full list of power words you can use in your title online. [3] X Research source Other examples include “bargain,” “don’t miss out,” and “little-known.” Power words will often make your reader feel like they’re getting a great deal or secret piece of information that’s super helpful.
4
Type your blog post topic into an online search engine to learn from others. This will show you what other people have titled their blog posts about similar subjects so you can see which pop up first and what phrasing they use. Jot down a few key words that you see to help you brainstorm for your own title. [4] X Research source You might type, “blog posts about gardening” and see what comes up. Pay attention to which titles grab your attention and make you interested enough to click on the blog.
5
Think about what your reader might type in if they wanted to find your post. Pretend you’re a potential reader of your blog who wants to find out information about upcycling old items at home. Think about what they would type into a search engine to find their answer, such as “home decor upcycling ideas” or “DIY household recycling.” [5] X Research source
6
Use online tools to make creating a great title easier. Google AdWords is the most popular tool for this because it helps you choose the best keywords based on how much they’re searched. There are also tools that will help you create your own title by having you type in some keywords about your topic to generate some ideas for you. [6] X Research source Headline Analyzer is a great tool for checking several different aspects of your title like the word count, number of power words, or how it will show up in search results. Type “blog title tools” into an online search engine to find lots of tool options.
7
Make a list of 5-10 blog title ideas to choose the best one. Instead of just using the first title you think of, jot multiple ones down. This helps you brainstorm, and each new title idea will likely lead you to an even better one. [7] X Research source Once you’ve written down at least 5 potential titles, choose the one you think speaks to your readers the most.
Advertisement

Method 2 of 3:
Choosing an Approach

1
Start your blog title with a number to catch people’s attention. People gravitate most towards numbers in titles because it shows them how much information they’ll be getting. Add a number to your blog title telling readers how many tidbits of information or advice you’ll be giving them so they’ll want to read your article. [8] X Research source For example, you might title your blog, “5 Ways to Upgrade Your Kitchen on a Budget” or “30 Books You Should Read This Year.”
2
Create a ‘How to’ title to tell people what you’ll teach them. Starting your blog title with ‘How to’ tells your readers that you’ll teach them how to do something that they might not already know how to do. It’s a straightforward title that captures readers’ attention with the promise of information. [9] X Research source You might title your blog post, “How to Grow Healthy Basil” or “How to Create a Summer Wardrobe.”
3
Turn your blog title into a question to draw readers in. Creating a blog title that’s in a question format makes your reader think and wonder what the answer will be. Your title might be, “Are You Tired of Overpaying for Insurance?” or “Bored with Your Blog? I’ll Tell You How to Liven It Up.” [10] X Research source Another example might be, “What Ingredients Make the Best Cake?”
4
Begin your title with “Where,” “What,” or “Why” to spark interest. These question words lead the reader to information in a very simple and clear way by telling them exactly what knowledge they’ll get out of the blog post. You might title your post, “Where You Should Be Shopping for Groceries” or “Why You Should Read More.” [11] X Research source Another title might be, “What You Can Do to Start Saving Money.”
5
Offer expert advice to tell the readers they’re getting the best information. If you’re writing a blog post about something you’re an expert on or have thoroughly researched, mention your superior knowledge of the subject in the blog title. This tells readers that they’re getting the most reliable and useful information from a trusted source. [12] X Research source For instance, you might title your post, “This Is What Experts Have to Say About How to Be Successful in Online Dating.”
6
Begin a title with “A Guide To” to tell readers you'll help them. This is a great way to summarize what your blog post is about in an engaging way. You might title your post, “A Guide to Choosing a Dog” or “A Guide to Selling Your Home.” Make sure the information in your post is written in a sequential and helpful order so it makes the most sense. [13] X Research source Another example might be, “A Guide to Teaching Your Child How to Ride a Bike.”
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Method 3 of 3:
Punctuating and Capitalizing the Title

1
Keep the title 8 words or less if possible. Keeping your blog title short will help ensure that all of the words show up when the article is searched. If your title is super long, it’ll be cut off in search results and your readers won’t know exactly what the blog is about. [14] X Research source It’s also a good idea to make your title 70 characters or less.
2
Capitalize the first letter of each word in your title. While there are exceptions to this rule, like “a” or “the,” most of the words in your blog title should be capitalized. This makes the wording stand out and appear important so your reader is more likely to pay attention to it. [15] X Research source If you’re not sure which words to capitalize and which to leave in lowercase, use an online title converter that will show you which words in your title should be capitalized.
3
Use colons, hyphens, or parentheses to create pauses or emphasis. Even though your title doesn’t need punctuation at the end of it like a period, it can still benefit from colons, hyphens, parentheses, and brackets. Use these to show a quick pause in the title or include additional information. [16] X Research source For example, you might write a title that says, “9 Ways to Get More Instagram Likes (And More Subscribers).” Another idea might be, “Job Searching: Ways You Can Make Yourself Stand Out.”
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