How to Create a Haircare Line

How to Create a Haircare Line

The hair care industry is constantly growing and evolving, which means it's rife with opportunity for enterprising individuals who are passionate about making sure the world always has a good hair day. Just like starting any other business, launching your own line of hair care products involves a lot of labor and risk. But if you have a clear vision of the niche you want to fill within the industry, a commitment to realizing that vision, and solid ideas for products that will help people look and feel their best, you may just have a recipe for success.

Part 1 of 3:
Developing Your Vision

1
Identify the basic purpose of your hair care line. Before you begin mocking up package designs or submitting orders for prototypes, it’s important to have a clear idea of what you hope to accomplish. Spend some time thinking about the kind of products you want to put out there and how you want people to benefit from them. [1] X Research source It could be that you’ve discovered a three-ingredient moisturizing mask that works wonders on dyed hair, or you have an idea for a special kind of curler or straightener designed to minimize heat damage. Don’t be afraid to think big and explore different sections of the market. Hair care is a lot more than just shampoo and conditioner.
2
Narrow down your target demographic. Once you’ve figured out the “what” of your business, ask yourself who stands to get the most out of it. Having some idea of what kind of people will be using your products will give you a decided advantage when it comes time to begin testing and marketing. It will also help you address more of their particular needs, which is crucial for gaining a following. [2] X Research source A volumizing serum, for example, is most likely to appeal to people who are self-conscious about their fine, straight, limp, or thinning hair.

Tip: Start talking to lots of people who fall within your hypothetical user base to find out what kind of things they’re looking for when buying hair care products.

3
Try to meet a unique need or provide a superior alternative. There’s already a staggering variety of hair care products flooding the market. For your line to have a chance at success, it needs to offer users something that they don’t have access to already, or else treat them to a better experience than they’re currently getting with existing products. [3] X Research source Think about similar products you’ve used in the past and any issues you had with them, then ponder ways that you could make them better.[4] X Research source While there are hair care startups that peddle wide ranges of products, they tend to have a hard time competing with the established big-name companies. By focusing on doing one or two things exceptionally well, your brand will have a better chance of standing out.
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Part 2 of 3:
Making Your Vision a Reality

1
Put together your first test batches yourself if you have the means to do so. If the product you’ve been planning is something you can realistically make yourself, like an all-organic leave-in conditioner, get on it as soon as possible. Running through a few rounds of independent R&D will give you a chance to work out kinks and perfect your formula before you enter production. [5] X Research source Having a working prototype of your product or products can be a huge help when it comes to attracting attention from investors or helping wholesale manufacturers capture the essence of your vision.[6] X Research source If you wait until you start working with a manufacturer to start refining your product, it will take you a lot longer to get it right and therefore end up costing you a lot more.
2
Commission a prototype from a wholesale manufacturer. Research manufacturing and producing partners in your area to find one that you think might match . When you find one, get in touch with a representative and ask about enlisting their services. They’ll work side-by-side with you to develop products based on your ideas and specifications. [7] X Research source You’ll find plenty of great resources on locating, selecting, and working with wholesale manufacturers online.[8] X Research source The manufacturer will mainly be there to oversee the actual fabrication of the product. You’ll still have full control over the particulars, including the types of ingredients or materials used, colors, scents, and packaging and design elements.
3
Test your prototype on members of your target demographic. Look for volunteers who fit the profile of the particular type of user your product is aimed at. Have them try out the early versions of your product, then ask them specific questions to solicit feedback that will give you a sense of what works and what still needs improvement. Be sure to take detailed notes so you can implement the most useful suggestions during the next phase of development. [9] X Research source Most entrepreneurs’ initial focus groups are made up of friends and family, but you may also be able to find willing participants online or even on the street, especially if you offer to compensate them for their time.[10] X Research source The various social media platforms can be good places to hunt for volunteers when you’re ready to begin testing, along with websites like Craigslist.

Tip: While deciding what questions to pose to your test subjects, consider a simple yet open-ended format like “I like/I wish/what if.” These sorts of prompts allow users to give more nuanced responses than simply what they like and don’t like, while also inviting them to share their own ingenuity.[11] X Research source

4
Refine your product to get it ready for release. Keep the feedback you received from your test users in mind as you move forward with future iterations of your product. With each subsequent round of development and testing, you should seek to add to your products’ strengths and whittle away their flaws and weaknesses until you’re left with something you’re proud to put on the market. [12] X Research source You won’t be able to put every suggestion you get into practice, of course, but make it a point to listen to and address the pieces of praise and criticism that come up repeatedly throughout testing.
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Part 3 of 3:
Building Your Brand

1
Pin down design elements that suit your product line. First impressions are important. Try to come up with names and images that will be engaging to prospective users while also accurately representing the purpose of your products. This is the fun part for most business owners, as it allows them to really spread their creative wings and take flight. [13] X Research source Consider collaborating with a graphic designer to handle the nitty gritty work of drafting logos and layouts. Choose names that are simple, appropriate, and easy to remember. For instance, you might call a line of styling products formulated for curly hair, “Bounce,” [14] X Research source
2
Hire a business consultant or attorney to lend you a hand with the red tape. Owning your own business is a lot of work, even if it’s a one-person operation. A qualified legal expert will be able to walk you through the process of registering your company, networking with stores and suppliers, and educating yourself on tax regulations, insurance and liability, and other important concerns. [15] X Research source Lawyers and consultants aren’t cheap, but remember the old adage, “You’ve got to spend money to make money.” If you don’t know how to navigate the labyrinth of business laws that lies before you, you could be setting yourself up to make even more costly mistakes down the line. If you’d rather go it alone, your primary duties will be to form an official business entity and obtain some type of business insurance to protect you from financial damage in the event of a lawsuit or dispute.[16] X Trustworthy Source U.S. Small Business Administration U.S. government agency focused on supporting small businesses Go to source
3
Use social media to get your name out there and promote your products. If you haven’t done so already, create a dedicated Facebook, Instagram, and Twitter account for your new company. There, you can post news and info about your products, share user reviews, and begin accumulating a following. [17] X Research source Study the profiles of other brands within the industry to gather ideas and inspiration on how to structure your digital presence. Social media is arguably the single best promotional tool that independent entrepreneurs have at their disposal in today’s world.

Tip: Devise a custom hashtag for your company or one of your products and encourage your followers to use it in their own content. Not only does this basically amount to free advertising, but it will also give interested parties one convenient place to learn more about you.[18] X Research source

Advertisement

Part 1 of 3:
Developing Your Vision

1
Identify the basic purpose of your hair care line. Before you begin mocking up package designs or submitting orders for prototypes, it’s important to have a clear idea of what you hope to accomplish. Spend some time thinking about the kind of products you want to put out there and how you want people to benefit from them. [1] X Research source It could be that you’ve discovered a three-ingredient moisturizing mask that works wonders on dyed hair, or you have an idea for a special kind of curler or straightener designed to minimize heat damage. Don’t be afraid to think big and explore different sections of the market. Hair care is a lot more than just shampoo and conditioner.
2
Narrow down your target demographic. Once you’ve figured out the “what” of your business, ask yourself who stands to get the most out of it. Having some idea of what kind of people will be using your products will give you a decided advantage when it comes time to begin testing and marketing. It will also help you address more of their particular needs, which is crucial for gaining a following. [2] X Research source A volumizing serum, for example, is most likely to appeal to people who are self-conscious about their fine, straight, limp, or thinning hair.

Tip: Start talking to lots of people who fall within your hypothetical user base to find out what kind of things they’re looking for when buying hair care products.

3
Try to meet a unique need or provide a superior alternative. There’s already a staggering variety of hair care products flooding the market. For your line to have a chance at success, it needs to offer users something that they don’t have access to already, or else treat them to a better experience than they’re currently getting with existing products. [3] X Research source Think about similar products you’ve used in the past and any issues you had with them, then ponder ways that you could make them better.[4] X Research source While there are hair care startups that peddle wide ranges of products, they tend to have a hard time competing with the established big-name companies. By focusing on doing one or two things exceptionally well, your brand will have a better chance of standing out.
Advertisement

Part 2 of 3:
Making Your Vision a Reality

1
Put together your first test batches yourself if you have the means to do so. If the product you’ve been planning is something you can realistically make yourself, like an all-organic leave-in conditioner, get on it as soon as possible. Running through a few rounds of independent R&D will give you a chance to work out kinks and perfect your formula before you enter production. [5] X Research source Having a working prototype of your product or products can be a huge help when it comes to attracting attention from investors or helping wholesale manufacturers capture the essence of your vision.[6] X Research source If you wait until you start working with a manufacturer to start refining your product, it will take you a lot longer to get it right and therefore end up costing you a lot more.
2
Commission a prototype from a wholesale manufacturer. Research manufacturing and producing partners in your area to find one that you think might match . When you find one, get in touch with a representative and ask about enlisting their services. They’ll work side-by-side with you to develop products based on your ideas and specifications. [7] X Research source You’ll find plenty of great resources on locating, selecting, and working with wholesale manufacturers online.[8] X Research source The manufacturer will mainly be there to oversee the actual fabrication of the product. You’ll still have full control over the particulars, including the types of ingredients or materials used, colors, scents, and packaging and design elements.
3
Test your prototype on members of your target demographic. Look for volunteers who fit the profile of the particular type of user your product is aimed at. Have them try out the early versions of your product, then ask them specific questions to solicit feedback that will give you a sense of what works and what still needs improvement. Be sure to take detailed notes so you can implement the most useful suggestions during the next phase of development. [9] X Research source Most entrepreneurs’ initial focus groups are made up of friends and family, but you may also be able to find willing participants online or even on the street, especially if you offer to compensate them for their time.[10] X Research source The various social media platforms can be good places to hunt for volunteers when you’re ready to begin testing, along with websites like Craigslist.

Tip: While deciding what questions to pose to your test subjects, consider a simple yet open-ended format like “I like/I wish/what if.” These sorts of prompts allow users to give more nuanced responses than simply what they like and don’t like, while also inviting them to share their own ingenuity.[11] X Research source

4
Refine your product to get it ready for release. Keep the feedback you received from your test users in mind as you move forward with future iterations of your product. With each subsequent round of development and testing, you should seek to add to your products’ strengths and whittle away their flaws and weaknesses until you’re left with something you’re proud to put on the market. [12] X Research source You won’t be able to put every suggestion you get into practice, of course, but make it a point to listen to and address the pieces of praise and criticism that come up repeatedly throughout testing.
Advertisement

Part 3 of 3:
Building Your Brand

1
Pin down design elements that suit your product line. First impressions are important. Try to come up with names and images that will be engaging to prospective users while also accurately representing the purpose of your products. This is the fun part for most business owners, as it allows them to really spread their creative wings and take flight. [13] X Research source Consider collaborating with a graphic designer to handle the nitty gritty work of drafting logos and layouts. Choose names that are simple, appropriate, and easy to remember. For instance, you might call a line of styling products formulated for curly hair, “Bounce,” [14] X Research source
2
Hire a business consultant or attorney to lend you a hand with the red tape. Owning your own business is a lot of work, even if it’s a one-person operation. A qualified legal expert will be able to walk you through the process of registering your company, networking with stores and suppliers, and educating yourself on tax regulations, insurance and liability, and other important concerns. [15] X Research source Lawyers and consultants aren’t cheap, but remember the old adage, “You’ve got to spend money to make money.” If you don’t know how to navigate the labyrinth of business laws that lies before you, you could be setting yourself up to make even more costly mistakes down the line. If you’d rather go it alone, your primary duties will be to form an official business entity and obtain some type of business insurance to protect you from financial damage in the event of a lawsuit or dispute.[16] X Trustworthy Source U.S. Small Business Administration U.S. government agency focused on supporting small businesses Go to source
3
Use social media to get your name out there and promote your products. If you haven’t done so already, create a dedicated Facebook, Instagram, and Twitter account for your new company. There, you can post news and info about your products, share user reviews, and begin accumulating a following. [17] X Research source Study the profiles of other brands within the industry to gather ideas and inspiration on how to structure your digital presence. Social media is arguably the single best promotional tool that independent entrepreneurs have at their disposal in today’s world.

Tip: Devise a custom hashtag for your company or one of your products and encourage your followers to use it in their own content. Not only does this basically amount to free advertising, but it will also give interested parties one convenient place to learn more about you.[18] X Research source

Advertisement